THE NEUROPHARMACY

At the Neuropharmacy we aim to recognised your lived and spatial experiences.
With the help of our in-house design lab Reaction we put your practice first, designing tools to help you listen to the needs of those often forgotten during the development of urban and public spaces of design. We wish to provide ways to resolve issues for the monitoring and measuring of overstimulating experiences, often provoked by the typologies of sensory stimulation in surrounding environments. 

The research which has lead to the design of the Neuropharmacy was inspired and adapted to reflect critical reflections on approaches to Neuroarchitectural design [1] from early in the project, to the continuing research into neuro design and its potential to change the landscape of multi-sensory design and experiential design research. Amongst this research sits a key author Tan Le, inspiring the direction for the projects conceptual, technological and neurological research. The Neuropharmacy was directly inspired by a chapter title from Tan Le's book, The NeuroGeneration [2], "The Neuropharmacy is open for business".